Specialized Waste Systems
B2B Brand Management
Challenge
Increase overall awareness of expanding services, differentiate the company from competitors, and invigorate sales efforts for an industrial waste company operating in Houston and the Gulf Coast.
Solution
Sharpen the brand identity and promote a clarified value proposition with a simplified wordmark design and naming approach. Apply iconography and key messages to new website, collateral, and an ABM sales plan.
POSITIONING • BRANDING • CREATIVE • INTERACTIVE • WEBSITE
POSITIONING
BRANDING
CREATIVE
INTERACTIVE
WEBSITE
BRANDING
CREATIVE
INTERACTIVE
WEBSITE
