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FIRST NATIONAL BANK OF HUTCHINSON

Generational Banking Shift

Challenge

Reposition a market-leading bank founded in 1876 from a focus on traditional commercial business to a broader consumer-based engagement strategy.

Solution

Operationalize company core values to guide new product and services marketing. Energize the bank’s brand voice and visuals and integrate technology to appeal to new generations.

Positioning • Branding • Website • Media

Positioning
Branding
Website
Media

First National Bank of Hutchinson Website Homepage

First National Bank of Hutchinson Website Homepage

First National Bank of Hutchinson Mobile Banking

First National Bank of Hutchinson Mobile Banking

First National Bank of Hutchinson Lobby Display

First National Bank of Hutchinson Lobby Display

First National Bank of Hutchinson Campaign Iconography

First National Bank of Hutchinson Campaign Iconography

First National Bank of Hutchinson Campaign Support Materials

First National Bank of Hutchinson Campaign Support Materials

First National Bank of Hutchinson Campaign Direct Mail

First National Bank of Hutchinson Campaign Direct Mail

First National Bank of Hutchinson Depositor Birthday Cards

First National Bank of Hutchinson Depositor Birthday Cards

First National Bank of Hutchinson Corporate Video

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