AMC Theatres
Re-Energized Recruitment
Challenge
Captivate potential employees among mobile-centric millennials, offering job opportunities in customer service, supported by an existing visual brand.
Solution
Reframe part-time summer jobs as the starting point to exciting careers, casting employees in starring roles within an “AMC amazing” national brand story.
Positioning • Content Strategy • Branding
Positioning
Content Strategy
Branding
Content Strategy
Branding
