Developing and Strengthing Brands| A brand is the cumulative value of every experience customers have with your products, services, or company. That's why Howerton+White is committed to a comprehensive approach to marketing. Successful branding requires identifying your organization’s most fundamental values, creating a consistent and compelling brand personality, mapping your consumer’s journey, and understanding industry trends and competitive landscapes. Whether you’re a new brand seeking awareness, or a well-established company who needs to differentiate from competitors, Howerton+White delivers strategies and creative solutions for you.
Marketing Strategy
Business Consulting & Analysis
Corporate Communications
Industry & Product Research
Consumer Research
Content Marketing Strategy
Content Marketing Plans
Campaign & Market Testing
Communication Audits
Communication Assessments
Industry & Market Positioning
Platform Channel Reviews
Target Audience Personas
Customer Journey Mapping
Marketing Plans
Workshops & Training
Brand Voice
Core Values
Brand Personality & Archetype
Positioning Strategy
Value Propositions
Brand Content & Creation
Naming Conventions
Brand Voice Guides
Thought Leadership Features
Subject Matter Expert Articles
Social Media Posts & Content
Website Copy & Blogs
Streaming & Broadcast Scripts
Taglines / Brand Promises
Design Strategy
Design Audits & Reviews
Industry & Trend Research
Creative Concepts & Designs
Logo Development
Brand Identity Guidlines
Experiential Design
Wayfinding Signage
Environmental Signage
Visual Brand Guides
Corporate & Sales Collateral
Multi-platform Video Development
Digital, Social & Owned Assets
Photography & Art Direction
Events & Tradeshows
H+W Case Study: Better Brand Care
ComfortCare Homes, a leader in dementia and Alzheimer's care, needed to connect with new generations searching for high-quality care for family members. Howerton+White's design, message strategy, and media campaigns produced greater-than-expected numbers of quality leads.
This brand's hometown nickname of "Salt City" inspired a logo redesign, sales and marketing materials, bar tap handles, glassware, apparel, product labels — resulting in wider distribution success. Take a quick look at our work for Salt City Brewing and discover the "Elements of Great Taste."
