Howerton+White specializes in building and strengthening brands — both new and existing — and creating consistent consumer experiences. As a close-knit group of high-level strategists, designers, writers, programmers and thinkers, our experience and collaborative spirit allows us to come alongside clients in ways that move marketing and business goals forward. Whether we provide limited project work or overall marketing strategies and campaigns, our agency finds success in delivering results.
Brand
Development and Strengthening
Development and Strengthening
Whether you’re a new brand desperately seeking differentiation, or a well-established company looking to rejuvenate your relationship with your customers, H+W’s strategic process and creative tactics can produce outcomes that elevate your brand. We take a comprehensive approach to brand development, considering the unique value proposition that each company brings to the table, as well as the competitive landscape that defines the world each brand exists within. We provide immediate solutions as well as long-term vision that help brands succeed and grow.
- Business Consulting and Analysis
- Customer Experience Strategy
- Consumer and Industry Research
- Strategic Planning
- Cultural Immersion
- Employer Brand Platform
- Consumer Engagement Strategy
- Full-funnel Strategy
- Public Relations
- Company and Product Positioning
- Naming
- Primary Research
- Persona Development
- Marketplace Trend Analysis
- Communications Audit and Planning
- Customer Journey Mapping
- Message and Channel Integration
- Content Development
- Design Strategy
- Brand Identity Systems
- Packaging Design (CPG)
- Environmental Design
- Experiential Campaign Development
- Film and Video Production
- 360 VR and Motion Graphics
- Interaction and Experience Design
- Integrated Campaign Development
Media
Integration, Development and Optimization
Integration, Development and Optimization
Today’s consumers are ad-savvy and often ad-averse, especially online. Reaching your audience requires a blend of data-driven strategy and content that creates authentic connections, draws people into the conversation and results in tangible conversions. H+W is adept at pathfinding through the complexities of full-funnel advertising and marketing, using the latest tools and insights to clarify your brand’s position in the mind of the consumer.
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Keyword Research & Targeting
- Inbound Marketing
- Content Marketing
- Retargeting
- Mobile & SMS Marketing
- Affiliate Marketing
- Remarketing
- Analytics & Insights
- Lead Generation
- Cross-Channel Integration
- Social Media Marketing (SMM)
- Programmatic Display
- KPI Development
- Custom Reporting
- Media Services
Technology
Development and Implementation
Development and Implementation
Technology is both the foundation and façade of successful brand development. Our team of developers and IT-magicians work tirelessly to produce visually stunning websites and seamlessly-integrated back-end procedural automations. Innovation can strike in unexpected areas: H+W’s collaborative and creative environment has led to award-winning product development for our clients, including inventive packaging solutions and growth-oriented financial technologies.
- Technology and Innovation Research
- Technology Roadmapping
- Usability and Cross-Platform Integration
- Process Automation
- Responsive Website Development
- Ecommerce Platform Development
- Application Development
- Programming
- UX and Experience Design
- CRM Integration
Brand Management
Collaboration and Coordination
Collaboration and Coordination
At H+W, we work cooperatively and strategically across all functional areas of the agency to deliver successful solutions and offer unparalleled service to our clients. We employ client-facing applications that allow for real-time collaboration and a robust trafficking system to ensure that, from proposal to finished product, our strategic interests are aligned with yours. Because we gauge success in the same way that you do: measurable results.
